• To always prioritize circular models and design.
• To minimize our carbon footprint.
• To create clothes that stand the test of time.

We envision a world free from the shackles of fast fashion and disposable consumption. Our goal is to create a planet with less clutter and less waste.

We design for more than one purpose.

Today, too many outdoor brands overlook the impact of their design choices when creating new clothes. Designing for one purpose incentivizes over-consumption, and minimizes the average number of uses for the consumer's clothes. Hiking pants that are used 3-7 times per year is not sustainable pants.

How is Nuuk different?

We make outdoor clothes fit for more than one purpose. Combining timeless fashion with technical complexity increases the number of occasions your outdoor wear can be used. This design is what some people refer to as quiet outdoors or gorpcore. Fashion that looks like fashion, but behaves like your technical outdoor wear. 

We design with circularity in mind.

Looking at your average outdoor brand today, you'll see that many clothes are made with material compositions like cotton and polyester blends. Even if those clothes were made with ecological cotton and recycled polyester there's still a problem. Blends are not really recyclable. 

How is Nuuk different?

We make our clothes with non-virgin, mono-materials. 100% recycled cotton or 100% recycled polyester. First, because we believe there's enough clothes out there to bring into the loop again and recycle, instead of letting them end up in landfills. Second, because we care about what happens to our clothes after they've been used, repaired and can no longer be worn. Using mono-materials in our clothes makes them easier to recycle. We just need to be innovative when it comes to weaving techniques and post-treatments in production to make them as good as the more classical outdoor brands.