This Privacy Policy describes how Nuuk Outdoor AB (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit, browse or make a purchase from the Site.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support, sign up to our newsletter or create an account on our site. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. Here are some examples:

• Information about how you access and use the Site and your account, including device information, browser information, information about your network connection, your IP address, what products you view, search terms and other information regarding your interaction with the Site. This is collected automatically when you access our Site using cookies, web beacons, tags or pixels. This is used to properly load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• When you purchase a product online or contact us about an order, your name, e-mail address, phone number, shipping- and billing address (including street name, zip code, city and country, payment information (including credit card numbers) are collected and used to process your order. The data is also processed so that we can process any returns, exchanges and complaints as well as communicating with you regarding the order and to answer and administer any questions or comments you may have regarding the products.
  
  Some features of the Services or the Site may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
  
  
  How We Use Your Personal Information
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.
• Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
  
  
  Information We Obtain from Third Parties
  We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
• Companies who support our Site, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
  
  
  Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.
  
  
  Cookies
  Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
  
  Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
  
  
  How We Disclose Personal Information
  In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
  
• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
  
  
  Third Party Websites and Links
  Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
  
  
  Sharing Personal Information
  We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
  
  We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  
  We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  
  We use Facebook and Instagram for advertising. You can read more about how Facebook uses your Personal Information here: https://www.facebook.com/policy.php
  
  We use Google for advertising and analytics. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy.
  
  We use MailChimp for email marketing and SMS communication. You can read more about how MailChimp uses your Personal Information here: https://mailchimp.com/legal/
  
  
  Children's Data
  The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out at the end of this side to request that it be deleted. If you are under 18, we require that you inform your parents’ or guardians’ consent before purchasing anything or provide any personal data at the Site.
  
  
  Lawful basis
  Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
  
  Your consent;
  
  The performance of the contract between you and the Site;
  
  Compliance with our legal obligations;
  
  To protect your vital interests;
  
  To perform a task carried out in the public interest;
  
  For our legitimate interests, which do not override your fundamental rights and freedoms.
  
  
  
  Retention
  When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
  
  Automatic decision-making
  If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
  
  We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
  
  Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
  
  Services that include elements of automated decision-making include:
  
  Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  
  Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
  
  
  
  Your Rights - GDPR
  If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
  
   For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
  
  
  Please contact us at: info@nuukoutdoor.se
  
  
  Cookies
  A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
  
  We use the following cookies to optimize your experience on our Site and to provide our services.
  
  Cookies Necessary for the Functioning of the Store
  
  
  Contact
  For more information about our privacy policies, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@nuukoutdoor.se or by postal mail using the details provided below:
  
  
  Nuuk Outdoor AB
  Pinnharvsgatan 2A
  431 47 Mölndal
  Sweden
  
  
  Last updated: 2023-03-18